Corporate SEO deals with optimization practices for larger websites with hundreds or thousands of web pages. The basic principles of corporate SEO are pretty similar to traditional SEO. But budget & website sizes are differentiating factors between corporate SEO and traditional SEO practices.
SEO for smaller sites (with ten to hundred web pages) seems easy, but optimizing a website with hundreds or thousands of web pages could be a daunting task. It may feel impossible to analyze thousands of web pages to implement or improve SEO tactics. Corporate SEO or enterprise SEO comes there to implement optimization funnels for larger websites.
SEO is not optional but essential for giant companies to grow organic traffic volume & attain tangible results. Ignoring SEO can negatively impact an enterprise site in terms of visibility & ranking. Digital space is like a battlefield where businesses’ sites combat to attain or resist higher SERP spots against golden keywords.
Both Enterprise SEO and Traditional SEO are continuous processes; one needs to analyze SEO funnels regularly to mitigate technical issues & further improve the optimization. This blog will discuss the best corporate SEO tactics to help giant organizations’ websites in attaining high volume & related organic traffic.
Best Corporate SEO Techniques
After covid-19, a significant boost has been witnessed in e-shopping. The trend of e-commerce is increasing day by day, and many companies are now focusing on capturing maximum organic traffic. Businesses are now focusing on corporate SEO to attain top spots on SERPs in this competitive digital era.
We have explained the best corporate SEO techniques that can help your business experience a significant boom in the digital space,
Set a Keyword Strategy
Keywords are the essence of an SEO strategy. That defines a specific audience group a website is looking to approach. Setting up a keyword strategy could be the first step to designing a corporate SEO approach for any business site. You may follow the enlisted tips to design a converting keyword strategy.
- Long-tail Keyword – Targeting long-tail keywords (which comprises three to four words) can be more beneficial in terms of attaining relevant traffic & higher SERPs spots than short keyword targeting.
- Simple Keywords – Technical keywords can mess up the SEO strategy. Generally, people are unaware of the technical terms and use simple words to find a product or service on the internet. You may focus on a simple word while designing the keyword strategy. For example, you may not call your company a Wealth advisory firm if your target audience is searching for investment banks.
- Low Competition – You may find keywords with low difficulty scores to initiate your SEO campaign. Targeting competitive keywords involves many factors like domain authority, quality backlinks, etc., that could be formidable to maintain for most websites.
- Search Volume – Search volume is another crucial factor in picking up converting keywords. The primary purpose of corporate SEO is to grow organic traffic, and one can achieve this by targeting keywords with high search volumes. Designing & implementing an SEO campaign with lower search volume keywords can’t boost organic traffic but waste time & money.
- Keyword Intent – The intent of keywords is the most crucial factor that one may look at while designing a keyword strategy. You may decapsulate the intent of a keyword before picking it up for your SEO campaign. Generally, keywords intent is categorized into the following four categories,
Commercial Intent – Such keywords show searchers buying intent. If you’re designing a keyword strategy for an e-commerce site, you may target keywords with commercial intent. Buy, Coupon, Deals, Free Shipping, and same-day shipping are a few examples of keywords with commercial intent.
Informational Intent – Searchers use such keywords with an intent to get information about some product, service, or the current topic. Keywords with informational intent are considered best for blogs. What, why, how to, best, history of, and benefits of, are a few examples of the keywords with informational intent.
Transactional Intent – Keywords with transactional intent are categorized somewhere in between the informational & commercial keywords. These keywords show the searcher’s intent to know about some product or service and make a purchase soon. Reviews, Vs., and Best are a few examples of transactional keywords.
Navigational Intent – Searchers with precise knowledge of what they are looking for use keywords with navigational intent. Brand names or domain names are a few examples of navigational keywords.
Keep Websites Updating
Websites updating gaps impact their ranking & target audience interests. You may regularly update your corporate websites with new & unique content pieces. You can post regular blogs, white papers, videos, guides, e-books, and press releases; it will keep your targeted audience engaged and send positive optimization signals to search engines.
Search engines have a hunger for quality content, and they will pick up your enterprise website for higher SERPs spots if it is regularly updating the quality & unique content.
Create a content strategy
Content is the foundation of an SEO strategy; it is ultimately keyword-optimized content that sends a strong signal to search engines.
A well-planned content strategy can make on-page SEO a simple & easy task for you. Planned content strategies with similar topics grip audience interest by sticking to the base topic and can earn you inbound links. We know how crucial inbound linking is for optimizing a webpage and how difficult it could be to earn natural inbound links without a planned content strategy.
Planning a content strategy can simplify SEO and let a business site engage with its potential audience.
You may go through the experts’ tips to create a converting content strategy for digital marketing; it will further help you in designing an ideal corporate SEO strategy.
92.6% of internet users (4.32 billion) access the internet via mobile gadgets, according to a 2021 study, and the number is rapidly growing. These mind-boggling statistics reveal the importance of responsive web designs to survive in the present-day digital space.
You’re missing many potential clients if your web design is not responsive to mobile devices. Get an expert web developer team to redesign your enterprise website structure to make it mobile responsive asap.
Yahoo and Bing Optimization
Optimization for Google is excellent but not enough for an enterprise website to rely on a single search engine traffic. Yahoo & Bing have 2.85% and 7% share of the global search volume, according to a Dec 2021 report. How can a business lose 9.85% of the global search market by ignoring Yahoo & Bing optimization?
A business may not stay ahead of its competitors by ignoring 9.85% of the potential searcher. You need to design a corporate SEO strategy for all the renowned search engines, including Google, Bing, and Yahoo.
Backlinking is another crucial factor for a converting enterprise SEO strategy. Backlinks act like credibility stamps that show search engines how valuable, credible, and relatable content a site has. They also bring a considerable share of organic traffic from the linked web pages. An enterprise SEO strategy must design a backlink strategy to get backlinks from related & popular business sites with higher domain authority scores.
It’s not the quantity but the quality of backlinks that matter for search engines. So, you may focus on getting high-quality links to earn search engines authenticity & boost organic traffic rather than chasing the number of backlinks.
Social media SEO
We’re living in the 21st century, the era of social media. A jaw-dropping 58.4% of the world population uses social media. How can you ignore social media SEO while designing an ideal corporate SEO strategy? Social media SEO has an incredible potential to grab relevant traffic, generate quality leads, improve audience, and boost conversion for your business. Whether you’re looking for a B2B or B2C corporate websites SEO solution, make social media SEO part of your corporate SEO strategies to stay in modern-day business and taste success.
Final Words | Seven Best Corporate SEO Techniques
We have discussed the seven best corporate SEO techniques you may follow to optimize an enterprise website. All the discussed corporate SEO techniques, from keyword strategy to link building, unfolds the importance of planning.
Planning is the key to designing a successful corporate SEO strategy. You may design a complete enterprise SEO strategy before implementation and monitor its results from time to time for further improvements.
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