SEO (Search engine optimization) is the secret key to unlocking a business’s potential, getting organic traffic and visibility to potential audiences. In contrast, social media is one of the foundations of SEO strategy and an effective tool for brand building. But, for some reason, most businesses fail to recognize the true potential of ‘SEO social media’ and are ultimately left far behind their competitors.

We know it’s quite complex for many business organizations to get organic traffic from social media platforms, especially when they are rapidly updating their algorithms. But this blog will help you recognize and implement the social media SEO superpowers, whether your business has an incredible following on social media platforms or has dead social media profiles.

You may need to learn the professional use of social media and realign your goals to enjoy organic traffic before moving ahead to our actual topic, SEO social media. Social media professional use doesn’t mean only sharing blogs or images related to your business. It demands more than aligning the web content strategy with social media profiles. Social media needs valuable, entertaining, engaging, and business-related content (text, images, and videos) to earn users’ trust, loyalty, and potential organic traffic to business sites.

Table Of Contents

This blog will cover the following important points to discuss SEO social media comprehensively. Click to jump into a particular blog section directly.

• SEO Social Media – Thing You Need to Know
• How does social media influences SEO?
• How to perform social media SEO?
• Top Seven Social Media Apps for SEO
• Prepare your website for new visitors from social media
• How does SEO facilitate social media?

SEO Social Media – Thing You Need to Know

What is social media SEO? Social media SEO or social SEO refers to integrating SEO and social media strategies to improve the websites’ visibility in search engines and boost organic traffic.

Smaller enterprises generally have one person responsible for handling social media and performing search engine optimization compared to large business groups with individual SEO and social media departments. You need to reconsider your organization policy if your business falls in any of these two categories. Neither one person can handle these two complicated & crucial jobs, nor can two distinctive & unlinked departments bring fruitful results.

The relationship between SEO and social media has been under discussion for the last few years. SEO and social media are two different fields with notable intersecting features that demand separate but interlinked departments to perform these jobs effectively. Social media apps have the tremendous potential to improve your website’s SEO and drive business-related traffic.

SEO social media refers to the social media activities that can drive business-related traffic to your websites and impact websites’ DA and PA.

Why is Social Media Essential for SEO?

What is SEO? Search engine optimization or SEO is all about optimizing a website or webpage against targeted search engine queries to enjoy business-related organic traffic. That’s all most social media platforms do. They get your business info and business-related posts before the audience, interested in such information.

But I’m looking for B2B enterprise SEO options. My business has serious things to deal with; how can I make engaging and entertaining social media content when I can’t even share my clients’ videos or snaps. 

You’re not the first one who comes up with such questions. Most B2B organizations have similar reservations before starting social media SEO. Social media is equally beneficial for B2B enterprises as for any other business. Keep reading to know how a B2B enterprise can do SEO social media.

Social media and SEO intersecting goals

Social media platforms have evolved enough to align their working models with modern-day search engines. Social media apps rely on keywords, hashtags, or both in a social post copy to track users’ engagements and categorize the content.

People can follow a particular trend (by keywords or hashtags) to filter or view certain information. It enables businesses to use trending hashtags or keywords smartly to boost their visibility. And, simultaneously this working model helps social media apps to share their goals with SEO strategies.

Let’s have a look at eye-opening stats regarding the social media superpowers to boost visibility and conversion rates,

• An overwhelming 54% of social media users rely on social browsing to research products. (source: GlobalWebIndex)
• 37% of the users on social media trust other users’ (preferred influencers) recommendations to buy products compared to only 7% looking towards celebrities’ recommendations. (source: Sproutsocial)
• 71% of the clients with a positive user experience with a business on social media are likely to share their experience or recommend the brand to others. (source: Oberlo)
• 73% of marketers have found social media marketing effective for their businesses’ growth and brand building. (source: Oberlo)
• The chances of buying a product increase to six times if the product page includes pictures from social media. (resource: Sproutsocial)

Social media and Search engines’ traffic potential

In this digital era, you can’t underestimate the potential of social media, where 69% or every seven of ten US adults use Facebook (according to a 2021 survey). Let’s look at the incredible enlisted stats to know the significance of SEO social media,

• Google, a leading global search engine, processes up to 63k transactions per second. On average, a man makes 3 to 4 searches on Google, enabling Google to process approximately 2 trillion searches worldwide yearly. 
• Facebook serves 2.2 billion users every month, and the number is continuously growing, with nearly 400+ signups every minute.
• YouTube is another mega-giant; it processes nearly 1 billion hours of videos daily. This unbelievable number shows the true potential of YouTube for today’s businesses to market their product and services.
• Instagram serves 500 million users daily, making this photo-sharing and reels-making app another social giant.
• TikTok is a next-level social media platform with 1+ billion active users, making it the most engaging platform with an average session length of 10.85 minutes.

There are many other social media apps with incredible stats; combining social media power with SEO strategies is the ultimate solution to drive organic traffic and establish brand identity in this business-competitive era. Keep reading to learn the top-notch SEO social media tactics and win a well-deserved position for your brand in the digital space.

How does social media outshine SEO?

Both SEO and social media have outlandish capabilities to boost business visibility to a targeted audience and conversion rates. But social media outshines SEO in terms of engagement, brand identity building, earning trust, and a loyal customer base.

Social media lets you interact with your potential audience through polls, question-answer sessions, and instant chat options. These platforms enable you to understand your audience’s needs and let you look at the insights of your featured products or services’ performances. In comparison, neither websites provide users with such a user-friendly interface to interact with, nor do users feel it easy to take part in lengthy feedback forms or polls on websites.

How does social media influences SEO?

Social media platforms have quite engaging traffic in impressive numbers, but how are these SM platforms impacting SEO? Look at the following key social media factors influencing SEO,

• Content Broadcasting – Social media platforms amplify web content outreach, especially when it’s not on top-notch SERPs.
• Exposure – Regular posting give exposure to a brand; people get familiar with the brand name and its key services or products. It’s like a free brand awareness campaign; people will unconsciously add your brand’s name to their options list and consider it while shopping for a similar product/service.
• Credibility – People start trusting a brand while looking at people’s reactions (via comments or likes) to their products/services. It makes a brand credible to social media audiences and one of their first choices for making purchases.
• Earn Backlinks – The increasing visibility of your content increase the chance of getting inbound links from related business websites.
• Improve Local SEO – Business information on social media sites and increasing engagements impacts business websites’ local SEO to improve their local visibility.
• Social Signals – Like, share, comment, or retweet send social signals to search engines. Most search engines’ ranking algorithms value these social signals to pick up a site for their top-notch SERPs. And similarly, NAP’s presence on social media accounts sends a strong local optimization signal to search engines. Social signals are like shortcuts to earn credibility and recognition for a website before search engines.

How to perform social media SEO?

Earlier, we discussed the social media impacting factors on website SEO. Now, we will discuss the six simple ways to perform social media SEO to know how can we use the above-discussed SEO influencing social media factors.

1. Create and broadcast-quality content

Getting a website indexed on Google’s first page is a dream for every content creator because of the startling enlisted facts,

• 25% of the searchers on google click the first result on SERP, yielding an outlandish average click-through rate of 28.5% for the first result. (source: SEJ)
• A whopping 95% of the traffic goes straight away to the Google first page websites. (source: Digital Synopsis)

But unfortunately, we are not living in a utopian world where every piece of content gets featured on Google’s top page. Most of the time, our content gets stuck on lower pages with zero organic traffic.

There is fierce competition to get a piece of content ranked on Google’s first page in the category of videos, images, or questions. And the opportunity to get ranked on the first page is continuously shrinking. Social media SEO is the only ray of hope to getting the right place in this highly saturated and competitive digital space. You may follow the enlisted social media SEO tips to broadcast quality content and facilitate the search engines’ ranking and indexing,

• Share each web post on social media; it will get traffic regardless of its ranking on Google or any other search engine.
• Google Chrome will identify the increasing traffic from social media on a particular web page and send a signal to Google. Similarly, some potential users may find your content fascinating on social media and link it to other sites. It will ultimately speed up the indexing process and enhance the chances of getting ranked o Google’s first page.
• Social media algorithms work based on users’ behavior; this incredible social media app model shows your content to an audience group already interested in your niche. And it will ultimately boost the click-through rate and engagement of posts shared on social media.
• Share web posts and other related content regularly on social media; it will help you build a brand, and audience and boost the traffic potential for future posts.
• Write detailed and interactive content to boost the session length; it will send a strong optimizing signal to the search engines. The presence of comprehensively written content with engaging capability on social media can do SEO wonders for your site.

2. Brand Identification – A gateway for organic traffic

‘But I have never heard about you.’ Businesses without brand awareness listen to such remarks daily. It’s not easy to earn brands’ identity or deserving space in the digital world. SEO is about getting your business websites at top SERPs, but it does not help a lot in brand building. It’s social media that takes a business to the next level by getting its identification. 

Let’s have a look at the enlisted tips that may help you in brand building,

• Visibility is the basic requirement to initiate the brand-building process. Hashtags and keywords get visibility for your posts on social media. People can similarly follow the hashtags as a user profile on social media; it gives businesses a great opportunity to embed particular hashtags and enjoy visibility.
• Engagement is another significant step for brand building; social media platforms let you interact with users via comments, replies, and polls. You can engage with the potential audience by using your business name; it ultimately earns identification for your business.
• Happy customers or viewers who found your posts interesting can tag you in posts; it will further boost your business visibility.
• You can go a step ahead and create fascinating but branded hashtags; it will encourage people to share your posts or tag them with friends and family. 
• Quality content can do magics; a quality video can get viral from a TikTok account with no followers. Create quality content to boost your business visibility and earn brand awareness.
• Social media lets you enjoy influencer marketing; influencers can broadcast your business posts to their millions of followers in no time by tagging your business. 

How does brand building relate to social media SEO? Social media brand-building strategies will directly impact SEO. The increasing visibility gets traffic to your website, which will be definitely noticed by google chrome. It will send an optimizing signal to google to improve the website ranking because Google algorithms value social signals to analyze the particular content performance. Similarly, branding will get an identity for your business, and people will start searching for your business by name on Google. It will force google algorithms to review your business site ranking and get it to the top page.

3. Credibility and Trust Building

Brand awareness and business credibility are two different but crucial factors to enjoy organic traffic and valuable conversion rates. Customers will likely research before visiting your business site to purchase your products/services. And the intensity of research will increase with the increasing cost or value of products and services offered by a business.

You may look at the following social media tips to make your business credible and win audience trust,

• People need social proof to trust your services or products before purchasing from your business site. Customer reviews, testimonials, video reviews, and industry-related performance awards can help you build business credibility and trust. And social media apps have immense potential to collect or share social proof.
• As mentioned above, 54% of social media users search for products on social media apps. It enhances the significance of social proof presence on social media to boost traffic and conversion rates.
• People will unconsciously start trusting your brand after scrolling through your business name, social proof, and posts daily while surfing social media apps. Their mind will trigger them to search for your business name while finding your business-related products or services soon.
• Being helpful is a tried and tested social media trick to build business credibility and trust. ‘Why, what, and how to’ content sharing can be a great way to offer help and earn trust for your business in return.

We’re living in the 21st century, and product or service quality is not enough to yield the best results. People notice business attitudes toward their employees, their role in community service, implementation of safety rules for employees, and many more things to build loyalty to a brand.

Social media allow businesses to share their good doings and establish a positive perspective before their potential audience. Playing a positive role in society and sharing their good deeds on social media enables businesses to earn respect, credibility, customer loyalty, and a positive brand image. All these things make people familiar with a brand, and at the end of the day, they search for their products/services by business names. It ultimately gives a boost to organic traffic and googles ranking.

It seems impossible to share all of these good doings, social poof, business role in community uplifting, etc., on a business website. But social media lets you share all this stuff and make it viral in no time. It makes business credibility-building activities an important pillar of social media SEO.

Whether a local pant & coat tailoring shop or a multinational brand, these credibility-building tactics are crucial for getting a consistent position on Google and other search engines’ top page.

4. Social Media – Backlinks Treasury

Backlinks are the most consistent ingredients in the continuously evolving SEO universe. Backlinks are the fundamental SEO factors; they will stay the same irrespective of varying SEO policies. 

Backlinks, better known as inbound or do-follow links, are like tickets to get google approval to improve a website ranking. The increasing quality of referral link sites will increase the worth of backlinks.

Social media platforms do not give you do-follow backlinks but traffic to your site and brand awareness. Brand awareness, credibility, and social media traffic collectively can play a role in getting more backlinks.

Social media is a parallel universe to ours; your content on social media is not only visible to the potential audience, but competitors and other related businesses also follow your social media posts. It will expose your business to your business competitors and related businesses and enhance the chances of getting backlinks on your viral quality content posts.

Social media’s outlandish backlinks generating capability enlights the importance of SEO social media for getting a consistent position for a business site on the top google page.

5. Social Media Facilitates Local SEO

Local SEO is the key to success for some industries like hospitality, entertainment, services, and especially small businesses. Local SEO helps such companies rank on Google’s top page against location-based particular queries.

NAP (Name, Address, Phone Number) is the most significant local SEO factor; it helps search engines to find location-based results to entertain local searches by analyzing searchers’ proximity. The increasing number of NAP registration on varying business directories allow search engines like google to verify the authenticity of a business.

Social media apps can be a valuable addition to the business directories that can hold local businesses’ NAP information and send an optimizing signal to Google.

Reviews are another vital factor for local SEO; social media platforms are a great resource for getting happy customers’ reviews and sending strong optimizing signals to search engines like Google & Bing. Facebook is one of the leading social media platforms in terms of users globally; Facebook reviews are not a local ranking factor like google business reviews, but they are shown under google search results. That means Facebook reviews can greatly convince a searcher to go with your products or services.

Tip: Ensure using similar NAP information on social media and all business directories mentioned on your website footer or contact page.

Local keywords and hashtags can also help businesses get local visibility; companies can embed local keywords or hashtags in their social media posts to enjoy local traffic. The increasing traffic will ultimately send strong optimizing signals to improve the website’s local ranking on search engines.

6. Social Signals Improve Search Engines Ranking

Social signals refer to webpage shares, comments, likes, and tweets on social media platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, etc., sensed by the search engines. Social signals are like citations for web pages that bring visibility with boosted conversion rates.

Social signals are another addition to SEO metrics in this dry and complex optimizing game. Search engines’ algorithms’ prime goal is to rank valuable content for which people are looking. Social signals compel search engines to recognize the value and authenticity of a web page; it ultimately impacts the webpage’s ranking.

Google is actively negotiating with Instagram and TikTok to access essential data for indexing reels and TikTok videos. In comparison, it has cracked a deal with Twitter for critical data access to show tweets in Google search results. It shows the continuously increasing values of social media in SEO; the business may not save their top positions on Google search results without focusing on SEO social media in the near future.

Engaging quality content is the fundamental requirement to enjoy success on social media. We have compiled a list of tried and tested strategies to help you turn up the social signal’s volume,

• Share Content Regularly – Post quality engaging content daily to keep your business in the social media news feed.
• Infographic Images – Images can play a crucial role in capturing the audience’s attention; try to use infographic images as they are found more engaging.
• Improve Listening – Listening is a God-gifted skill not awarded to everyone; listen to your audience and critics to come up with better constructive answers. 
• Monitor Performance – Analyse your brand performance on social media; analyze the performance of your posts daily to develop improved content and strategies for next time.
• Polls – Running polls is a great way to engage your audience. Arrange contests through polls and offer gifts or discounts to engage the potential audience.
• Partnership with other brands – Partnering with other brands can be pretty helpful in boosting business outreach. Partner with other brands on social media to create content and share it with embedded business links from both brands’ social platforms. It will enhance business visibility, awareness, credibility, and social signal volume.
• Don’t underestimate any social media platform – Create content for all the top-notch social media platforms. Ignoring any social media platform means leaving a large market portion for your competitors.

Social signal’s weight will continuously increase in search engine SEO metrics. For now, you may focus on improving the social signal’s volume to earn brands’ reputation, credibility, backlinks, and organic traffic boost.

Top Seven Social Media Apps for SEO

Social media is an underlying truth; it is the most important part of our lives. People prefer brands’ social media profiles to find particular information instead of scrolling their official websites. It’s because of social media’s easy-to-use and interactive interface. We have compiled a list of top-notch seven social media platforms that can skyrocket your business’s SEO.

1. Medium

Medium is the ultimate solution to your problems if you struggle to bring traffic to your blogs. It will help you to enjoy a massive following that is unimaginable otherwise. You can write original quality content with an embedded link to your site and publish it on the Medium platform. It is like a guest post publishing platform, but it lets you publish the content under your name, unlike other guest posts featuring sites. You can publish personal stories, professional blogs, repurposed content, and more on this incredible platform.

2. LinkedIn 

LinkedIn is a superior platform for businesses to generate leads. A recent study reveals that LinkedIn has the highest lead conversion rate of 2.74% than Facebook and Twitter. Add LinkedIn to your content publishing apps list to enjoy visibility in Google searches with higher lead conversion rates. Optimize your LinkedIn profile and ensure to use SEO writing on your LinkedIn profile to enjoy greater visibility and organic traffic.

3. Twitter

Twitter has a greater influence on SEO compared to other social media apps. Share your webpage links via tweets and broadcast the tweets by adding popular hashtags. The number of followers on Twitter and increasing retweets is crucial to send a strong social signal for optimization. Likes, comments, and retweets will help you improve your site ranking on Google.

4. YouTube

YouTube is the second largest search engine after Google regarding user volume. Though this video streaming platform searches do not indicate much commercial intent, you can use this platform to facilitate SEO. You must consider this platform to support SEO if your business nature allows you to create engaging video content. You can embed your business link in a video description to promote your products or services.

5. Pinterest

Pinterest is a visual content-sharing platform. People use it to share their ideas, stories, or businesses through high-quality photos and videos called pins. Each Pin (image or video) needs a description to get published; you can write an SEO description and add a link to your website in the description section. High-quality, original, and engaging content on Pinterest gets clicks to skyrocket the volume of the social signal. At the same time, these high-quality, original, and SEO images also get ranked for Google image search to boost organic traffic ultimately.

6. Quora

Quora is a question-answer site with an immense potential to facilitate SEO. People use Quora to ask questions; you can join Quora to ask questions or answer the questions of a particular niche. Quora allows you to write a brief answer with an embedded link to your site. It will give a boost to your site visibility, and guess what? Google also shows Quora results on its SERP. That unravels the great potential of Quora for SEO.

7. Reddit

Reddit has immense potential to amplify content outreach. But it will take time for you to understand how this app works and the kind of perfect-fit content for this platform. At the start, you may find your niche-related posts to do linked posting for related discussion groups or subreddit.

Prepare your website for new visitors from social media

Prepare your website for new visitors from social media

Getting your business website ready for new visitors coming through social media postings or guest posts is crucial. Your hard work on SEO social media will be in vain if you fail to prepare your website for new visitors. Let’s have a look at our compiled list of expert’s tips to get a website ready for new visitors,

• Create a highly engaging landing page for your business with an easy-to-use interface, high-quality graphics, and mobile responsiveness. Don’t oversaturate your landing page with ads; it will irritate the new visitors and leave a bad impression.
• Ensure a mobile-friendly design for your website with positive UI and UX because most of the social media-generated traffic will come through mobile devices.
• Your site must have a call-to-action button like subscribe for the newsletter; it would be ridiculous not to provide a subscribing option for interested audiences and waste all the efforts made on SEO social media.

How does SEO facilitate social media?

For now, it’s enough discussion about social media’s role in SEO. What about the SEO role in facilitating social media visibility? Social media and SEO collaborate to work in partnership, as discussed at the start of the blog. Let’s look at the enlisted points to know how SEO helps social media profiles,

• Search engine ranking will trigger people to search for the company’s social media profiles. It will ultimately increase the number of followers on your social media.
• You can use the SEO-based keyword strategy to optimize social media posts and recognize the keywords for branded hashtags.
• You can rely on Google Analytics data to find the content resonating with your potential audience; it will help you improve the content strategy for social media.

In conclusion, SEO social media is crucial for optimizing a business website in this competitive digital era. You can’t ignore SEO social media and expect a consistently higher ranking on Google simultaneously. 

SEO social media is the ultimate solution to earning visibility, credibility, a loyal customer base, and a higher ranking on Google.

I hope such a detailed discussion helps you know the importance of SEO social media in this competitive digital business era. Start SEO social media now! And enjoy a higher ranking on Google’s first page with unlimited other benefits.